Our Advocacy Efforts

Corporate Social Responsibility

Adopt A Project
GGE works with 102 local projects across 19 states in the areas of education, health, nutrition, safety and protection as well as participation. You can adopt one or more of our projects that fit your CSR needs in terms of geographical location and area of intervention. GGE will be responsible for monitoring the program, providing programmatic direction and technical expertise to project staff and sending project impact reports periodically.

Corporate Donations
You can make a lump sum donation towards a specific cause that your company would like to support. From education, child labour and child marraige to malnutrition, healthcare and gender inequality – you have a wide array of causes to choose from since GGE works on all areas of children’s rights. Your donation would be directed towards GGE’s programs which address your preferred cause.

Brand Building

Cause Related Marketing (CRM)
When you integrate your marketing efforts with a cause, you not only help create social impact but also build incredible goodwill for your brand. Partnering with GGE for a cause-related marketing campaign will help you drive purchase behaviour and meet your business objectives – all the while contributing to a really good cause!
Corporate Donations

Event Sponsorships & Participation
GGE organizes several events (marathons, cyclothons, walkathons and soccer tournaments etc.) across the year to raise awareness for children’s rights. You can come on board as one of the event sponsors to support the cause and get visibility for your brand or pledge a fixed amount to include a set number of your employees as participants.

Donation Boxes
You can enable GGE to place physical/digital donation boxes at your office premises or retail outlets to help your employees/customers contribute to the cause. These will be co-branded and thus reflect your association with the cause for children’s rights.

How India’s brands have come together India’s children

Marathons for good

Hero Motocorp has been supporting several GGE projects across Delhi since the last 5 years. They have enabled GGE to run child activity centers, digital centers as well as sports and theatre groups that encourage children to stay in school and speak out against child protection issues in their communities. Hero Motocorp also raises funds for GGE at the Airtel Half Delhi Marathon by enabling over 400 of their employees to run for GGE every year.

Incentivizing desired consumer behaviour

Enabling check-out charity

Marks & Spencer partnered with GGE to launch a check out charity drive across all its stores in India. Each customer was prompted by store cashiers to add an amount of their choice to their bill as a donation to GGE. At the end of the campaign, Marks & Spencer enabled over 5 Lac customers to participate in the drive and reinforced their identity as a socially responsible brand that supports happy childhoods.

Sports scholarships

The PNB Metlife partnership identifies children from GGE projects for PNB’s Junior Badminton Championship scholarship – a program that provides financial support to underprivileged children with a potential to excel in the sport.The scholarships cover coaching, physical training, nutrition, badminton kits as well as travel for participation in tournaments. So far, PNB’s association with GGE has helped over 180 kids from GGE projects discover their true potential.